Inventor & Founder
Matt pioneered braking analysis during his PhD and risked it all to make BrakeAce happen. Ex-elite racer. Lifetime in the bike industry. Coaches riders from grassroots up to World Cup and requires 4 coffees and 1 ride daily.
Chief Technology Officer
Rohan is the sweaty techie. He’s created tech solutions for the coolest products in the bike industry, worked on ShockWiz, and is passionate about MTB skills coaching. Enduro. DH. Sidecar motorbike trials. The crazier the better.
Mack is a physics legend. Started as our intern. Ex-president of the UW MTB Club. By his calculations, developing BrakeAce algorithms got him a girlfriend. Give him a problem and consider it solved.
Rolf is our sensor wiz. He's been in multiple tech startups, successful crowdfunding campaigns & made power meters for major brands. First industry guy to believe BrakeAce had legs. Rides all the bikes.